Think about the greatest brand names on planet earth. Whether you thought of Oprah Winfrey, Nelson Mandela, Greta Thunburg, Nike or Red Bull the fact is you know them.

And you know they stand for something at their core!

You are also a brand; your ability to succeed is influenced by your inner life (self-identity) and your external success is influenced by how others perceive you (brand-identity).

How much you get paid is directly linked to both of these!


The benefits of personal branding

Attract more clients, job offers and opportunities

Build trust, people want to work with your because your why is clear and appealing

Creates a higher perceived value for your services

Differentiates you from the competition

Become known as the expert or authority in your field


What we know is that true success in all areas of your life requires a balance between:

"If people like you they will listen to you, but if they trust you, they’ll do business with you."
– Zig Ziglar

Inner perception

Your view of yourself (self-image), what you tell yourself daily (your thoughts), what you feel (emotions), what you do (your decisions, actions and responses).

Outer perception

How others view you (identity and what you stand for), your credentials (skills and talents), your behavior (actions and communication), and your reputation (what others say about you). 

There are a lot of reasons why some brands succeed and others do not.

In our experience there are five reasons a brand fails:  

The mindset of the individual or business owner impedes success

The brand identity is unappealing aesthetically

There is no strong competitive differentiator

There is no emotional connection to their core audience

There is a mismatch between brand message and reality

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