Think about the greatest brand names on planet earth. Whether you thought of Oprah Winfrey, Nelson Mandela, Greta Thunburg, Nike or Red Bull the fact is you know them.
And you know they stand for something at their core!
You are also a brand; your ability to succeed is influenced by your inner life (self-identity) and your external success is influenced by how others perceive you (brand-identity).
How much you get paid is directly linked to both of these!
Your view of yourself (self-image), what you tell yourself daily (your thoughts), what you feel (emotions), what you do (your decisions, actions and responses).
How others view you (identity and what you stand for), your credentials (skills and talents), your behavior (actions and communication), and your reputation (what others say about you).
In our experience there are five reasons a brand fails: